Squash2Scotch
A collection of my random thoughts and clicks. And here I get misquoted...by myself!!!
Tuesday, November 26, 2024
I Want To Talk: Commendable Effort
Wednesday, July 31, 2024
Agneepath Scheme: Right Intent, Right Idea, Poor Positioning
For leaders and policymakers, developing good ideas is essential, but effectively marketing and positioning those ideas is even more critical. Every idea has limitations, and it is vital to understand what to communicate and emphasize. Proper communication and marketing ensure awareness, engagement, and adoption by clearly conveying the benefits, building trust, and differentiating ideas in a crowded landscape. Effective positioning highlights the unique advantages and relevance, ensuring the idea resonates with the intended audience.
The ruling party in India, the Bharatiya Janata Party (BJP),
is reasonably good at generating sound ideas. Many of their schemes, policies,
and initiatives demonstrate vision and good intent. However, these ideas often
face rejection or public backlash due to inadequate communication, marketing,
or positioning. For example, the Farm Bill introduced in 2020 aimed to benefit
farmers by increasing their earnings. Nevertheless, the lack of clarity and
effective marketing allowed opposition and vested interests to incite massive
protests, ultimately resulting in the bill's rollback.
Another example, a hot topic, is the Agneepath Scheme, which
in a nutshell is a recruitment scheme for the Indian Armed Forces. It involves
recruiting young people, called Agniveers, for a four-year tenure. After this
period, a portion of Agniveers may be offered permanent commission, while
others will leave with a severance package and skills training. The scheme aims
to reduce the average age of the armed forces and provide youth with
disciplined training and experience.
The Agneepath scheme has several drivers and benefits. It
aims to create a younger and fitter force, as a youthful workforce brings more
physical agility and adaptability. Enhancing the Indian Armed Forces' youthful
profile ensures maximum risk-taking and effectiveness in battle. The scheme
also focuses on skill development, with Agniveers gaining discipline, teamwork,
and technical skills. Additionally, reducing the average age of soldiers
significantly lowers the pension burden. Agniveers not retained after their
service will benefit from practical military experience, discipline, and
skills, along with a financial cushion of Rs 12 lakhs to start businesses or
further their education. This scheme presents a unique opportunity for young
people to serve their country and support nation-building, creating an
energetic profile for the armed forces.
However, the scheme has some implementation issues and
limitations. It would have benefited from a smaller-scale pilot before full
implementation. Moreover, the current form is more suitable for the Army and
less for the Navy and Air Force, where longer training durations are required.
Concerns about job security and the impact on military ethos also arise, as a
shorter service period might hinder the development of a strong military
culture and camaraderie. While the scheme has its pros and cons, analysis and
discussions with military personnel and experts suggest it is indeed a step in
the right direction. It is a 'work-in-progress' and not a finished product yet.
There is significant scope for improvement, which the central government
acknowledges and is open to addressing. Various state governments are also
introducing related schemes to help Agniveers find suitable employment
opportunities after their service.
The focus here is not to debate the efficacy,
implementation, or limitations of the Agneepath scheme but to discuss whether
the scheme was properly marketed and positioned. I feel that the scheme could
have been positioned differently and effectively.
India is grappling with a significant unemployment crisis,
with the youth unemployment rate being alarming. According to the latest data
from the Centre for Monitoring Indian Economy (CMIE), an independent think
tank, the unemployment rate in India stood at 9.2 percent in June 2024, a
sharp increase from 7 percent in May 2024. This issue necessitates focused
government interventions, skill development initiatives, and job creation to
address the pressing challenge of unemployment. The issue of unemployment is
being heavily discussed in parliament, public forums, social media, living
rooms and is a key grievance against the current government.
On a separate note, I believe that the current government
did not create the issue of unemployment; rather, it is the result of decades
of negligence and a lack of vision and initiatives. Unemployment is more of a
‘by-product’ stemming from challenges such as uncontrolled population growth, high
illiteracy, and a significantly inadequate education system at the grassroots
level. While there are thousands of public and private schools, are we really
preparing our children for the current and future requirements? The answer is a
big no. Companies hire and then invest considerable time, resources, and effort
in training new hires because they are often not sufficiently prepared to hit
the ground running. A young individual with a degree but inadequate skills lacks
employability.
While the current government inherited the unemployment
problem, it is accountable for addressing it. It is another point that they are
also not doing much to solve the root causes of the unemployment issue, so it
serves them right!!
The Agneepath scheme, amid this backdrop, could have been positioned
as a powerful tool for job creation. Instead of focusing on cost-cutting and
demographic changes within the armed forces, the scheme should have been
primarily positioned as an employment scheme with relaxed selection criteria, guaranteed
employment for four years, along with a monetary benefit at the end and
potential for future re-employment. That’s it. Plain, simple and effective. It
would have resonated strongly with the target audience. This approach would
have aligned with the nation's pressing need for job creation and could have
mitigated some of the initial public resistance. Proper positioning of
government initiatives is crucial in addressing complex societal challenges
like unemployment.
Chinese EVs Revving Up on Global Roads
Image Source: The China Project (Illustration for The China Project by Alex Santafé)
Chinese automotive OEMs, particularly those specializing in
electric vehicles (EVs), are revving their engines for a global takeover.
Fueled by ambitious electrification and sustainability targets set by various
countries, the landscape is ripe for Chinese EV manufacturers to expand
internationally. Leveraging their technological expertise and competitive
pricing, these OEMs are aggressively venturing beyond the domestic borders.
While several countries across the globe are witnessing a surge in Chinese EV presence,
Europe emerging as a pivotal battleground.
Rapid Growth of Electric Vehicles in China
The ascent of Chinese EV manufacturers marks a pivotal
disruption in the global automotive sector. While Tesla pioneered widespread
electrification, China's impact is profound and expansive. BYD's surpassing of
Tesla as the top-selling EV brand in late 2023 underscores China's rapid
ascent. This success stems from extensive investment and collaboration with
Western OEMs, initially in conventional vehicles, facilitating rapid learning
and technological leapfrogging. Chinese manufacturers now produce cutting-edge
EVs with advanced battery technology and competitive pricing, underpinned by a
vertically integrated supply chain from component production to battery
manufacturing.
The Chinese market itself is a massive driver of EV growth, with 27 million cars (ICE+EV) sold in 2023 compared to 14 million in Europe. Nearly 30% of China's market is comprised of EVs, significantly higher than Europe's 15%. The rapid adoption of EVs in China is supported by government policies and incentives, making it a fertile ground for EV development and adoption.
Global Expansion
The Chinese dragon's ambitions extend far beyond its
domestic borders, with a keen focus on international markets. In 2023, China's
total BEV exports surged by an impressive 70%, totaling USD 34.1 billion.
China's EV exports are experiencing explosive growth.
According to the China Association of Automobile Manufacturers (CAAM), in the
first four months of 2024, China exported over 236,000 electric vehicles, a
staggering 135% year-on-year increase. Europe is a major recipient, with
Germany, Norway, and the United Kingdom leading the charge. Southeast Asia is
also emerging as a significant market, with countries like Thailand (forecasted
to reach 300,000 EV sales by 2030) and Indonesia (targeting 2 million EVs on
the road by 2025 actively promoting EV adoption.
Focus on Europe
The European Union stands out as the largest destination for
Chinese BEV exports, accounting for almost 40% of the total shipments in 2023.
Additionally, other European nations, including Albania, members of the
European Free Trade Association, North Macedonia, Ukraine, and the United
Kingdom, collectively received 15% of Chinese BEV exports (Source: Atlanticcouncil.org).
In Europe, China's EV market share is poised to rise from 5%
in 2022 to 12% by 2025, driven by factors such as reduced tariffs, the allure
of cutting-edge battery technology, and the increasing popularity of Chinese
electric car brands.
Countermeasures by Countries
To counter the threat from Chinese EV imports, governments
worldwide are offering subsidies and incentives for domestically produced or
assembled EVs. Some countries are considering stricter localization
requirements, mandating a percentage of EV components be manufactured locally
to encourage technology transfer, bolster domestic production, and create jobs.
Additionally, import tariffs are being implemented; the European Commission has
announced provisional duties of up to 38.1% on Chinese EV imports to level the
playing field for European manufacturers. This move may prompt similar actions
by other nations.
China has strongly disapproved of these protectionist
measures, advocating for open markets and fair competition. In response to the
European Commission's tariff hike, China has voiced strong objections. The
prospect of retaliatory tariffs or disputes through bodies like the World Trade
Organization (WTO) underscores the geopolitical implications of trade in the
automotive sector. The hike has also drawn negative reactions from major global
automakers like BMW, VW, Stellantis, and Mercedes-Benz, as well as automotive
associations. Chinese EV manufacturers such as Nio and Chery, who are directly
affected, have also expressed their displeasure.
Future Outlook
The future dominance of Chinese EVs will depend on evolving
international trade policies and consumer preferences. Key factors include how
Chinese OEMs address concerns about aftersales service, quality control,
cybersecurity, and geopolitical tensions. Despite European tariffs and
regulatory scrutiny presenting challenges, Chinese EV manufacturers' global
expansion remains formidable, and the ‘Red Dragon’ will continue to roar in
global EV arena.
Disclaimer: Any views or opinions represented in this blog are personal and belong solely to the author of the article and do not represent those people, institutions, or organizations that the author may or may not be associated with in professional or personal capacity, unless explicitly stated. The author does not intend to use or exploit trademarks/icons/logos used in this article for any commercial purpose whatsoever. All trademarks/icons/logos used in this article belong to their respective copyright owners and the author in no way implies to take credit for them.
Tuesday, July 30, 2024
The Myth of Hindu Unity
In the grand tapestry of Bharat's socio-political landscape, one of the most enduring myths is that Hindus form a cohesive majority. Official statistics may indicate that around 80% of Bharat’s population identifies as Hindu, but beneath this numerical facade lies a complex web of divisions that belies this apparent unity. The notion of a monolithic Hindu identity often seems more like a political construct than a reflection of the country’s true socio-cultural fabric.
When we examine the internal dynamics of Bharat, the picture
is far from unified. We are fragmented by numerous factors: geographical
regions, ideological differences, economic disparities, caste, creed, and even
fan loyalties. The nation's divisions are so pronounced that it is almost a
given that we will find reasons to stay apart—whether by region (North versus
South), political orientation (right wing versus left wing), or caste.
The historical narrative that Bharat remained a
Hindu-majority country despite centuries of invasions and colonial rule often
overlooks a critical issue: our internal disunity made us vulnerable.
Additionally, while Hindu theology identifies kama (Desire/Lust), krodha
(Anger), lobha (Greed), mada (Ego), moha (Attachment), matsarya (Jealousy), and
alasya (Laziness) as key mental obstacles, many of us do not genuinely work to
overcome these challenges in our daily lives. These factors highlight why we
were subjected to rule by invaders (like the Mughals and British) and dynasts
(such as the Indian National Congress) for so many centuries.
We take pride in the fact that, unlike many other countries
that were religiously converted by invaders, Bharat remained a Hindu-majority
nation. Statistically and on paper, this is accurate. However, what if the
invaders did not exert significant effort to convert us? What if they
considered us worse off remaining Hindus, or if they did not want their faith
to be corrupted by our mindset?
Consider this: if Hindus were genuinely united, no one could
have mocked us. No one could have taken things away from our plate in the name
of appeasement. No one could have jeopardized Bharat’s medium to long term
growth potential by playing vote bank politics. I am not at all suggesting that
we should have been like a militant outfit and troubled others. Bullying others
just because of the strength of numbers is cowardly. Saving cows is great,
making Muslim drivers eat cow dung is not. Just a strength in character would deter
people to not take us for granted.
Our divisions are laid bare during elections and in various
other arenas, revealing a society where allegiance to caste and regional
identity often outweighs national cohesion. The recent Lok Sabha elections
offer a telling example. The ruling party, various other blunders aide, lost several
seats due to the pervasive influence of caste-based voting. In certain
constituencies, candidates were chosen based on caste affiliations rather than
merit or party allegiance. It is actually good to not consider the religion while
deciding who to vote for but then the consideration should be national interests,
economic growth, integrity and not caste or freebies. This fractured approach
to voting diminishes any party’s ability to implement substantial change.
In Bharat, the political and social landscapes are often
shaped by fragmented vote banks such as Jats, Yadavs, and Bhumihaars. This
fragmentation hampers the possibility of a unified and effective Hindu vote. In
contrast, similar unity among other communities results in a more consolidated
and influential political force. For instance, while Shia or Sunni vote banks
may exist, they typically come into play only when the competition is between
Muslim candidates.
Take the example of Rampur, Uttar Pradesh. Despite the BJP's
reputation for Hindu-centric policies, the party allocated numerous houses
under the Pradhan Mantri Awas Yojana to residents of Rampur, which has a
significant Islamic population. However, the BJP faced a significant defeat in
this constituency. Why? Because, unlike the fragmented Hindu vote, the Muslim
voters in Rampur were largely unified. While this unity helped them defeat the
so-called 'Hindu party,' it came at a cost. Leaders who engage in vote bank
politics rarely serve their constituents' best interests. Their aim is to keep
people divided and perpetually dependent.
By failing to stay united and prioritizing caste-based
interests and freebies over national and economic growth, we perpetuate a cycle
of poverty and political myopia. Consequently, we later find ourselves
lamenting issues such as unemployment, rising prices, and the loss of job
opportunities, academic seats etc. Let us not play victim in a situation that
we have created for ourselves.
Wednesday, April 24, 2024
World needs Kamblis too
Talent and divine gifts, while remarkable, require more to
flourish. They demand relentless hard work and immaculate discipline, alongside
a sprinkle of luck. Without these, even the most gifted individuals risk fading
into obscurity, akin to Vinod Kambli rather than Sachin Tendulkar.
Yet, the world needs its Kambli's too, as they underscore the exceptionalism of Tendulkar. They serve as reminders that talent alone is not enough; it must be nurtured, honed through hard work, and coupled with discipline. Luck, though unpredictable, can tip the scales. Together, this blend forms a potent recipe for success, showcasing that true greatness is not just about talent, but the dedicated pursuit of excellence.
Tuesday, April 23, 2024
Navigating the Ups and Downs of Relationships in the Modern Era
Let's talk about something that's
been on my mind lately: relationships. Have you noticed how it feels like
separation and divorce are almost trendy nowadays? It seems like everywhere I
look, there's another couple hitting rocky waters or calling it quits
altogether. It's got me wondering, have relationships lost their depth and
understanding compared to our parents' and grandparents' generations?
I mean, let's get real here. Did
our folks and their folks not have their fair share of issues? Of course, they
did! Every couple has their highs and lows, and every individual comes with
their own mix of amazing qualities and not-so-great ones. Even those couples we
envy for their seemingly perfect happiness? Scratch beneath the surface, and
you'll find they've got their own set of issues too. But here's the kicker:
some couples tough it out, while others are quick to call it quits.
Now, divorces and separations are
on the rise, and there's a laundry list of reasons why: incompatibility,
miscommunication, infidelity, addictions, domestic abuse, family drama—you name
it. But here's the thing: these big-ticket problems are often just the flashy
symptoms, not the real root of the problem.
So what's the real kicker?
Miscommunication. Yep, it's the biggie. In a world where egos often run the
show, truly understanding each other can feel like an uphill battle. But here's
the silver lining: most issues can be smoothed out with some good old transparent,
heart-to-heart talks. It's all about putting yourself in the other person's
shoes, ya know?
Of course, I'm not saying every
relationship can be saved. Sometimes, priorities clash so hard that there's
just no common ground to stand on. That's the real deal of incompatibility
right there.
So, what's the takeaway from all
this rambling? Well, maybe it's time we all put a little more effort into
listening and understanding each other. After all, a little empathy can go a
long way in keeping those flames of love burning bright.
Sunday, April 21, 2024
Jaane kahaan gaye woh din
Tuesday, April 9, 2024
I miss you my friend
Friendship is like a delicate dance, full of ups and downs.
It's not always easy to make and keep friends; it's a journey with lots of
twists and turns, highs and lows. But it's in those tough times that you really
see how strong a friendship is.
I find myself reflecting on this as I navigate the complexities of my own friendships, grappling with the inherent struggles that come with maintaining these cherished bonds. I have always been one to cherish my friendships deeply, holding them close to my heart as pillars of support and solace in times of need. However, in recent times, I have found myself grappling with the painful reality of losing touch with some of my closest friends, a realization that has left me feeling adrift and alone.
One friendship, in particular, stands out as a poignant reminder of the fragile nature of these connections. This friend, who once served as a confidant and a source of comfort, has now become a somewhat distant figure, the warmth of our conversations replaced by mostly formal and awkward conversations. The rift between us began with a series of misunderstandings and miscommunications, each one driving a wedge further between us.
The first crack in our friendship appeared when I felt hurt by some insensitive comments made by my friend. Though I knew deep down that his intentions were not malicious, I couldn't help but feel wounded by his words. Instead of addressing the issue calmly and rationally, I let my emotions get the best of me, leading to a confrontation that left us both feeling uneasy.
The final blow came when a long-running joke between us took a turn for the worse. What had once been a light-hearted jest between friends had morphed into a source of ridicule, causing me immense discomfort and frustration. Despite my repeated attempts to convey my displeasure, my friend failed to grasp the seriousness of the situation, leading to a heated exchange that left our friendship hanging by a thread.
Looking back, I realize that I could have handled things differently. I could have been more patient, more forgiving. I could have approached the situation with a level head and a willingness to understand rather than react. Yet, in the heat of the moment, I let my emotions cloud my judgment, causing irreparable damage to a friendship that meant the world to me. This friend has stood by me in dark times and I should have understood that. I am difficult person to be with but he is one of the few, who was always there.
As I sit here, grappling with the aftermath of these events, I can't help but feel a profound sense of loss. I miss the easy camaraderie we once shared, the effortless way we could talk for hours on end about anything and everything. I miss having someone to confide in, someone who understood me in a way that few others did.
But amidst the pain of this loss, I am reminded of the resilience of friendship. I am reminded that true friendship is not defined by the absence of conflict, but by the ability to overcome it. I am reminded that even in our darkest moments, there is hope for reconciliation, for healing, for a return to the bonds that once united us.
So, to my friend, I want you to know that I miss you. I miss the laughter, the tears, the shared moments that made our friendship so special. I hope that one day, we can rediscover the magic of our friendship once again. Until then, I will hold onto the memories we shared, cherishing them as a reminder of the bond we once shared and the possibility of a brighter future ahead.
Saturday, June 17, 2023
Friday, June 16, 2023
Thursday, June 15, 2023
Wednesday, June 14, 2023
Tuesday, June 13, 2023
Hard Reality
In the past few month, while going through an extremely dark phase, I realized that most people and most relationships are fake. Not that I did not know that earlier but some more relationships/people unexpectedly are in that list and that has made me truly wake up to reality. Some people behave in a certain manner because of their circumstances and your circumstances. They are friendly with you. However, when the circumstances change, people change. It's the hard reality.
And ya, I am not blaming ANYONE! Knowingly or unknowingly, I may have behaved in similar manner with someone at some point of time. I hope not but….I may have. Humans, by nature, are flawed! 😃
We have to remember one thing. At the end of the day, you fight your own battles. There are very few people (if any) who you can count on.
Monday, June 12, 2023
Sunday, June 11, 2023
Thursday, April 27, 2023
Thursday, May 12, 2022
Movies: Michelin Star Dishes or McDonald's Burger?
There is an 'unnecessary' controversy that has been created over 'Indian' cinema and the 'National' language. Various actors and/or publicity-seekers are jumping into the dialogue. Some Hindi movie actors said that 'Hindi' is the national language and some South Indian actors said that Hindi movies are not the only ones that qualify as 'Pan-Indian' cinema as movies in South Indian languages are finding viewers across the globe now.
As I mentioned at the very beginning, it is an unnecessary controversy and both sides should have refrained from getting into a social-media war. Lets look at what has been discussed;
Hindi is the 'National' language
That is incorrect. I do not blame the people who believe that as we were either taught that or were made to believe that. Hindi is the official language (along with English). Though I do believe that all Indians should know (and should be 'encouraged' to know) Hindi as that would help in communication across India but then, no one should be compelled to learn the language. India being such a diverse country, it is difficult to make that change happen in near future. If at all this happens, it can happen only through people initiative. It has been working so far and there is no 'need' for any change.
Hindi Movies Get More Importance
Now, lets come to the other side of the debate, which drove me to write this blog. Its about the 'Indian' cinema. Some South-Indian actors indicated that whenever 'Indian' cinema is discussed, represented or recognized, it is the Hindi cinema or 'Bollywood', which is taken into consideration.
I am not sure if that is genuinely the case. While it may not be 'the' justification, lets look at the list of past winners of National Award for Best Feature Film.
Since 1953, only 12 'pure-play' Hindi movies have won the National award. It excludes 'Ship of Theseus' (Hindi and English) and 'Court' (Marathi, Hindi, Gujarati and English). During the same period, 22 Bangla/Bengali, 12 Malayalam, 6 Kannada, 4 Marathi, 2 Tamil and 1 Telugu movies won awards. So, it may be unfair to say that only Hindi movies are being recognized. I agree that Hindi movies and movie stars get more media-attention and headlines. However, that is because Hindi movies are watched by a larger audience and includes some mega-stars. However, there is no biasedness or partiality as such.
South-Indian cinema also has several mega-stars including Rajnikanth, Chiranjeevi, Mammootty, Mohanlal but except Thalaiva, others have not managed to create a significant fan-base or gain popularity outside India or their region. Of course, this is a comparative statement. I am not at all suggesting that Chiranjeevi is not popular. However, he probably is known to fewer people compared to say...Amitabh Bachchan, Shahrukh Khan, Aamir Khan, Salman Khan and Rajanikanth. It is a fact. This does not make Chiranjeevi a lesser actor. In fact, personally, I do not like most of the names mentioned above. In my opinion, list of best actors and most popular actors [in Indian context] seldom have common names. Among the current leading actors, I personally enjoy the work of Dhanush and Fahadh Faasil the most and I am not only talking about South Indian cinema!!
Which Movie Industry is Better?
Though it is not being said or discussed in as many words but the debate, comments and the arguments put forward seem to suggest that the 'stakeholders' want to comment on which movie industry [in India] is better!! This debate is again....unnecessary.
If I talk about myself, I do not 'generally' enjoy Hindi movies but I end up watching a lot of them. Most of them are nonsensical formula-based movies. They do better (in terms of collections/returns/ROI) than the kind of movies I genuinely appreciate. Some of the popular South-Indian movies (RRR, KGF 1 & 2, Baahubali 1 & 2, Pushpa etc.) are also doing pretty well in terms of collections however it is important to understand that box-office collections do not necessarily mean cinematic brilliance [and vice versa].
If a movie is watched by more number of people, it does not necessarily become a great movie. Similarly, if a megastar is followed by a larger group of fans, it does not necessarily mean he/she is the best actor [or even a good actor]. McDonald's burger may be the most popular food item but is a McDonald's burger ever considered a great dish?? These days, almost every superhero movie sets the box office on fire but are they ever considered a genuine piece of art?
In the field of art, popularity and sales volumes do not always mean brilliance. People watch nonsensical, formula-based masala movies because movies are watched with family and/or friends and people typically opt for pure-play entertainment for such events. For example, when I am watching a movie alone, I would watch something like 'The Lunchbox' but when I go to watch a movie with my 10-year old, I would end up watching 'Simbba' or 'Suryavanshi'. I watch a lot of movies - different genres and different languages (English, world cinema, Hindi, Malayalam, Telugu, Tamil....]. I look for good stories and good performances and do not restrict myself to a certain genre or language. However, for most people [even I select movies based on the mood], movies are a getaway from their regular, mundane life that is often filled with stress, depression, issues, burdens, frustration, anger. They do not want to see the protagonist go through similar emotions on-screen and would rather watch a nonsensical comedy/action!! They like to watch a hero that is larger than life...who can stand against villains, beat 100 people, romance, dance, make us laugh....and what not!! Such movies help the viewers come out of the theatre relaxed [not always though!!]. So both kind of movies are required. We need movies with a message, with a great story, with brilliant performances. At the same time, we need the nonsensical formula-based masala movies.
We need the Michelin Star dishes but also the McDonald's burger!!!
Steps: 11th May
Tuesday, May 10, 2022
Monday, May 9, 2022
Steps Count: Off Track
Holiday is done and the momentum took a hit. The body also went back to behaving like previous days and when I restarted the walking and exercise, I felt aches and pain everywhere. Moreover, walking in sand on the beaches put additional pressure on the knees and I developed knee pain.
Now, most of the issues have gone away and I need to immediately get back to the fitness regime. From today onwards, I would walk at least 10 steps everyday. And would exercise at least once a day.